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Pure hearts foundation5/24/2023 If typography or other information is missing, then you can place the entire pattern on the surface of the medium or combine graphic techniques.Ĭolours: The main colors are bright red and pale blue (heavenly). Figurine graphics can be placed in a single row in a straight line or in a bottom arc if you want to keep more air in your layouts. The pattern is easily adaptable to any medium, making them aesthetic and recognizable. The alternation of colored and linear figures tells us the scale of the foundation and different women, united by one idea. Visual identification: The pattern is a sign that forms a community of women who hold hands with each other, symbolizing unity and mutual help. ![]() The side and bottom parts of the cross look like a dress or sundress. The upper part was changed to a circle and received a new image of a girl with her arms spread to the side, which symbolizes openness and unity. It is one of four crosses in the corners in the shape of the so-called Bolnisi cross. We paid attention to the flag of Georgia and found the element we needed. ![]() At the same time, the image should be modern and not go into authenticity. Since the Georgian Foundation we started looking for elements and symbols that could reflect this. The logo should read that the foundation is female, since it includes only Georgian women around the world, about 30 thousand participants.ĭecision: As a rule, simple visual solutions are capable of effectively solving the semantic tasks of a brand, the main thing is to find them. Pure hearts is a Georgian women’s charitable foundation to support and help women and children with cancer.Ī task: Develop a new, memorable image of the foundation that would reflect the core values: goodness, unification and mutual assistance.
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